Diodes Incorporated — Analog and discrete power solutions

INTERNSHIP - Product Marketing, Plano, TX

Degree programs considered for this position: BS in Electrical and Computer Engineering

 

Are you a technically savvy with a passion for driving growth in the semiconductor industry?

We are seeking a Product Marketing Intern to play a pivotal role in the success of our semiconductor products. In this position, you will learn how be at the forefront of developing and executing marketing strategies to drive customer acquisition and retention.

 

Product Marketing Responsibilities include:

  • Product Lifecycle Management: Own the entire lifecycle of assigned semiconductor products, from launch to end-of-life.
  • Market Research and Analysis: Conduct in-depth market research to identify growth opportunities, understand customer needs, and analyze competitive landscapes to develop next generation products. 
  • Product Positioning and Messaging: Develop compelling product positioning and messaging to differentiate our offerings and resonate with target audiences.
  • Demand Generation: Create and execute targeted marketing campaigns to generate demand and drive sales pipeline. Manage and track opportunities to grow revenue. 
  • Sales Enablement: Collaborate with the sales team to provide product training, sales tools, support and do joint customer visits. 
  • Pricing Strategy: Conduct pricing analysis and develop pricing strategies to optimize revenue and profitability.
  • Collateral Development: Create high-quality marketing collateral, including product datasheets, presentations, and sales enablement materials.

Click here to apply. >>

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