By: Ben Tang, Business Development Manager for Power Products
Electronic features are key selling points of today’s vehicles, and are arguably more important than looks or performance.
By Kai Ying, Sr. Product Marketing Manager
With more insurers now referring to data provided by telematics boxes (T-Boxes), fitted either by the manufacturer or supplied by the insurance company—the use of T-Boxes is on the rise. Alongside providing independent and verifiable data, T-Boxes are also responsible for the overall connected nature of modern vehicles.
By Charles Kuo, Sensor Marketing Manager
Automotive engineers around the world are immersed in harnessing the latest technologies to bring smart, autonomous vehicles to our roads. Those technologies will also enhance the driver and passenger experience far beyond today’s norm, through intuitive human-machine interfaces and highly personalized cockpits.
By Simon Ramsdale, Analog Products – European and Automotive Marketing Manager
The last two decades has seen significant change in automotive lighting, an evolution that is particularly noticeable in the area of forward lighting. Headlights have evolved from simple ‘on/off’, uni-directional lamps to more adaptive lighting solutions and it is an evolution that has accelerated noticeably since the development of LEDs for the automotive market.
By Simon Ramsdale, Analog Products – European and Automotive Marketing Manager
The Automotive market place is undergoing a revolution with respect to the connected car.
By Colin Davies, European Applications Manager
IoT is the drive for what is an ‘EoT’ event, the ‘Electronification’ of Things. IoT simply means that an object has a web addressable link; what you can do with that interconnectivity is driving the huge boom in the electronics sector.
By Oliver Woyke, VP Sales – EMEA
The electronics industry is familiar with change, but we are currently experiencing the redefinition of entire sectors where electronics is an enabling technology, driven by increased connectivity.
By Jen Lee - Connect ASIC Product Marketing Manager
From a driver’s point of view the knowledge needed to operate a vehicle has changed little in a long time, yet the overall driving experience has changed considerably. This is a good indication of how we think of our cars; they are not just a form of transport, they have become an integral part of our lives.
By Khagendra Thapa - Sensor & Power Management Business Unit Director
Although we still have a long road to travel, the automotive industry is now well on the way to producing autonomous vehicles in production volumes.
